Wet proofing and colour proofs for packaging
A wet proof is a preliminary print made to show how a job will print commercially. It uses the same print technique, inks, colours and substrate that full production will use.
A target for the printer
Litmus is a UK packaging mockup studio in Hull. We produce wet proofs that match the print technique, inks, colours and substrates planned for production.
The proofs can then be used as colour and quality targets by a commercial printer. That removes the need to attend a press run, which saves money and avoids last minute surprises.
Colour matching
We mix brand colours and Pantones and can match to an existing physical colour. Colour matching software and a spectrophotometer are used to check the match. A colour library can be built for a brand so it prints consistently on any material.
This is useful when a pack is moving to a recycled or more environmentally friendly material and the brand colour has to hold.
Artwork checked on the way
While proofing, we point out and fix problems we find in the artwork files, so they are in good shape for production.
A proof and a mockup answer different questions. A proof shows how the print will look. A mockup shows the finished pack as an object. Many projects need both. Tell us which decision you are trying to make.
- Who makes it
- Litmus, a UK packaging mockup studio in Willerby, Hull, with a London office.
- Turnaround
- Most projects are produced within a few working days. Tell us your deadline and we plan around it.
- Price
- An estimate comes with your quotation. A firm price follows once we have your artwork, always before work starts.
- Artwork
- Illustrator (AI) or EPS preferred, high resolution PDF accepted. Images at 300 dpi, fonts outlined.
- Confidentiality
- NDAs and confidentiality agreements are signed as routine.
- Quality and delivery
- In-house quality control, with files pre-flight checked. Samples are wrapped with care and sent anywhere from local delivery to worldwide.
Common questions.
What is a wet proof?
A preliminary print produced with the same technique, inks and substrate as the production job, to show how it will print commercially.
What is a wet proof used for?
As a colour and quality target for the commercial printer, so the brand team does not need to attend the press run.
Is a proof the same as a mockup?
No. A proof shows the print. A mockup is the made-up pack. Litmus produces both.
Start with your next pack.
Tell us the format, what you need to show and when you need it. The page you enquire from is included with your brief.