Privacy and your information.

Using this website

This website is run by McGurk Communications Ltd, trading as Litmus. Its pages, images and films are delivered through Amazon Web Services (AWS), whose systems process the requests needed to serve them.

Analytics and cookies

We record which pages are read, how far down people scroll, which images, films and 3D views they look at, what they click and whether they start or send the enquiry form. We use this to find out which pages help and which don't. We never record what you type into the form unless you send it.

If you reject analytics, or haven't chosen yet, those records are anonymous: nothing is saved on your device and no ID is attached. If you accept, we save a random visitor ID in your browser so visits from the same browser can be linked. We also remember where your first and latest visits came from (for example a search engine, a social network, an advert or one of our emails, using the campaign labels on the link), so we can tell which of our activity brings enquiries. If you then send an enquiry, it is linked to the pages you viewed and where you came from so our team can see what you were looking at.

Accepting analytics also turns on two outside services. Google Analytics measures visits to the site. Lead Forensics recognises which companies visit, from their business network address, and shows us the company name and the pages viewed; it does not tell us who you are. Both set their own cookies.

Advertising cookies are separate and only set if you choose Accept all. They let Google Ads and Meta (Facebook and Instagram) tell us whether one of our adverts led to an enquiry or a phone call, and let them use that to show our adverts. Visits from our own office network are not sent to Lead Forensics, Google Ads or Meta.

We don't store your IP address ourselves. We keep the country your connection comes from, the type of device and the browser. You can change your choices at any time from Cookie settings, and we ask again after six months.

Enquiries

When you send an enquiry we keep your name, work email, company, phone number if you give one, the service you chose, your brief and the page you sent it from. It is stored in AWS's European region in Stockholm, sent to our sales team and added to our customer records. We keep enquiries for two years.

For questions about information you have given Litmus, or to ask us to delete it, call 01482 337124 or email sales@litmusmockups.co.uk.