How to brief a packaging mockup project

1. Explain the decision and the pack

Say whether the work is for design approval, research, a sales meeting, photography or another use. Describe the pack format and dimensions, and explain whether there is an existing container or structure to work from.

List the artwork variants separately from sample quantities. Three designs with two samples each is a different brief from six copies of one design. Include any reference packs or sketches that will help the team understand the request.

2. Describe artwork, colour and finishes

State which files are ready and which are still being developed. Mention available cutter guides, layered artwork, reference colours and any intended print or finishing processes. Ask the studio to confirm the file specification before supplying final artwork.

Identify details such as foil, embossing, debossing, varnish, transparency or texture. Explain which details must be closely represented and which are open to discussion. Screenshots alone may not communicate colour or material expectations.

3. Confirm use, deadline and delivery

Give the required delivery date, destination and event date if there is one. State whether the sample must contain product, whether it will be opened or handled repeatedly, and any functional or product-contact requirements.

Ask the studio to confirm feasibility, cost, timing and what the quote covers. Include who will approve the artwork and sample, and how changes should be handled. For confidential projects, arrange the appropriate terms before sharing sensitive material.

Start with what you know

Use the enquiry below to describe your project. This preview saves a demonstration enquiry only, so do not attach confidential artwork. The live Litmus contact details are available on the contact page if you need to discuss a real brief now.