Packaging sales samples for buyer presentations
A packaging sales sample gives a buyer or stakeholder a physical version of a proposed pack. It can help a sales team explain a new format, present artwork variants and discuss the product before production packaging is available.
Discuss your project
Build the brief around the meeting
Start with the audience and the decision. An internal artwork review may need several variations to compare. A buyer presentation may need a small, coherent range. A photography brief may put more emphasis on the surfaces that face the camera.
Tell the team how many people need a sample, whether packs will be passed around or retained, and where they must arrive. Give the meeting date as well as the required delivery date so the schedule can be discussed.
Make the representation clear
List the elements that must match the intended pack: shape, size, graphics, colour references, substrate appearance and finishing details. Identify any elements that can be simulated.
A handcrafted presentation sample can use processes that differ from the eventual production run. Agree what the sample is demonstrating and avoid treating it as a substitute for production, transport or product-compatibility testing.
Support the physical sample with digital work
A physical sample and a CGI visual can serve different parts of the same presentation. The object lets people handle the concept; digital imagery can show alternate angles, a range of variants or a proposed setting. Litmus offers both physical mockups and digital services.
To start, share the pack format, the available artwork, quantities, variants and deadline. Include any confidentiality requirements before supplying sensitive files. The team can confirm the process, quote and delivery arrangements for the brief.
Explore the detail.
Start with your next pack.
Tell us the format, what you need to show and when you need it. The page you enquire from is included with your brief.