Physical cosmetic packaging mockups
A physical cosmetic packaging mockup helps you judge graphics, scale and finish on an actual object. Litmus’s Coco hand cream demonstration shows how printed artwork, foil and varnish can be combined on a tube sample.
Discuss your project
Review the details people will handle
A beauty pack may look convincing on a screen while leaving practical design questions unanswered. How does a reflective detail catch the light? Does the label remain legible as it curves around the container? How do the carton and primary pack look together?
A mockup gives the design team something to hold and compare. Be clear about which features need to be representative and which are illustrative. A presentation sample does not automatically validate a production pack’s performance or compatibility with a formulation.
See the Coco hand cream example
For the Coco demonstration, Litmus printed artwork onto white vinyl using offset litho, then applied silver foil and gloss varnish. The project is part of the Brand Survival Kit, alongside examples of cartons, wrappers, bottles and cans.
Use it as a starting point for a conversation about materials and effects. Ask which processes are appropriate for your design, rather than assuming the same approach will suit every tube, jar or bottle.
Prepare a useful cosmetics brief
Include the container type, dimensions, artwork versions, sample quantity and intended use. If the work represents a range, identify the sizes, colourways and variants that need to sit together. Reference packs and colour standards help explain what you want to achieve.
Tell the team whether you need an empty visual sample, a filled presentation pack or a structural prototype. Filling, product contact, closures and functional requirements need separate confirmation. For launch imagery or a digital presentation, discuss whether CGI should accompany the physical samples.
Explore the detail.
Start with your next pack.
Tell us the format, what you need to show and when you need it. The page you enquire from is included with your brief.