2018 ushered in a renewed and almost frenzied focus on plastic pollution thanks to, among other initiatives, the Adidas Ocean Plastic Shoes. Major retailers opted for recyclable plastic bags and many restaurants implemented the use of paper and reusable straws.
To support this, in May last year, a new EU packaging waste directive was adopted which will set much more ambitious recycling targets and requirements to make the products more easily recyclable than they are today.
The new metrics will not only look at recycling. They will take the product’s whole lifecycle into account – from production to use to recycling and back again.
Yet we believe the changes present more of an opportunity for forward-thinking businesses than a threat.
The next 12 months will see an across-the-board increase in targets as the UK continues to go above and beyond European directives on waste.
The biggest uplift for 2019 centres on wood products, which now demands a 43% recovery and recycling rate – almost double the requirement of two years ago.
Recycling targets for glass (79%), paper and board (73%), aluminium (61%), steel (82%), and plastic (55%) also call upon companies to step up their environmental action.
“These record-high targets are to be welcomed,” said Melanie Vickerman, Sales Director of Litmus Mock Ups.
“They are accelerating at pace in response to growing concerns about the longevity of the planet, and the environmental impact that global business practices are having.
A survey conducted by Cardiff University shows three quarters of people want the government to ensure products are recyclable and repairable and almost 90% want all packaging to be recyclable.
“As a nationwide packaging mock up company with 20 years’ expertise in the sector, we are keen to support our manufacturers, suppliers and clients in their aims to reduce their environmental impact and help them make a real difference.
Litmus has grown from small beginnings and now employs almost 25 staff, works with a growing portfolio of blue chip clients.