What is a Mockup or Comp?

What is a Mockup or Comp?
3rd January 2017 Melanie

You say Mockups – We say Comps…Who are we and what are ‘Mockups’?

Here at Litmus our goal is to produce high quality mockups for you and your business.

This encompasses everything from developing an idea, to finishes, and colour matching. Our aim is to produce perfect products that you are delighted with every step of the way and we understand how important it is to get things right first time.

Physical Mockups are essentially replicas, of an object, machine or structure. These are created to test their uses, and incorporated into experimental processes.

Our packaging specialists have an extensive and reputable track record and the expertise to create your perfect mockup. We are proud to have worked with some excellent clients over time, including the likes of GSK, Unilever and Philips.


Many businesses utilise mockups in order to test the usefulness of new products and to aid their development overall. Mockups are also a handy tool for the evaluation of packaging, test marketing and are also used often in advertising campaigns. Mockups can be extremely useful when wanting just the one product, or many, and we have the experience and skill necessary to deliver the goods, meeting your every requirement.
We are proud to say that we can not only deliver completed mockups to you, but we also encourage your involvement every step of the way to ensure that you are completely happy with the finished product. Everything in our business simply starts as an idea, this is particularly useful for those who are looking for a very specific mockup, and can therefore manage the production of your project from the initial stages through to completion, making any necessary changes along the way.

Our mockups also come in a variety of finishes, using different techniques including laminating, hot or cold foiling, spot varnishes, and other special applications. These finishes give a professional look to the finish product, and ensure that all your mockup products have the same consistency in appearance, and quality.

Our team of experts have many years of experience, and have, over time, developed the unique skills, and knowledge necessary for the perfect mockup production process. We are passionate about what we do and through working closely with you, we guarantee that we can produce exactly what you have in mind. In addition, we are extremely up to date with the latest advertising techniques and trends, meaning we are well-informed about what consumers want to see, and how to achieve high quality goals.

Our services are cost-effective and you will be involved in the process from start to finish. Not only does this include product design but also costs and meeting your budget. This ensures that there will never be any nasty hidden costs or surprises along the way.

  • We produce high quality comps printed on the same material as the final product and place great emphasis on exploring beyond the wrealms of what is considered possible.
  • We’re a supplier with our own comprehensive “in-house” resources which helps maintain integrity and confidentiality, it also means you can be confident your project will be delivered upon successfully.
  • Some would say ‘Lightspeed’ if they we’re to describe our ability to react quickly and deliver on a brief. We love a challenge – it is was makes us tick.
  • Scale – sometimes you need one comp but other times several hundred or a few thousand, nothing phases us – whatever you need, consider it done!
  • Looking for something that will help you stand out from the crowd? We can produce comps for trade shows, expo’s or even just for show in your office. Ask about our Giant Mockup service! it is totally EPIC!